Overview
About VBS
VBS Group is a well-diversified business house, based in Hyderabad, Telangana with interests in Mesh and Fencing Products Manufacturing, Construction material hardware distribution, Agricultural Implements Distribution, Decorative Paints, Pigments and Water Proofing products Distribution, Investment Advisory services.
V Balaveeriah and Sons was established by Shri Vattam Balaeveeriah Garu in 1948 with a primary vision of connecting the big manufacturers from metropolitan cities to the remotest villages of our country to deliver quality material for the last mile
Today, the company is connected to more than 1,500 dealers spread across Telangana, Andhra Pradesh, Karnataka and Maharashtra. Our material is sourced from a network of suppliers spread across more than ten states.
Mesh & Fencing Manufacturing
Hardware Distribution
Agri Implements Distribution
Decorative Paints & Pigments
Water Proofing Distribution
Investment Advisory Services
1948
Legacy Since
1,500+
Dealers Served
10+
States Sourced From
5
Group Companies
The Group
Companies Under the Umbrella of VBS Group
V Balaveeriah and Sons
V Balaveeriah and Sons is a wholesale distributor of a vast range of products related to Construction material hardware, Agricultural implements, Decorative paints, Water Proofing products, Hand tools and machine tools, Fabrication related products, MS and GI Mesh and Fencing products to name a few
The company is a dealer / distributor to brands VBS, Seema Suraksha, Tata Wiron, Tata Agrico, Asian Paints, Pidilite, Sardar Shakti, Bosch, Ultramarine Pigments.
Shanmukha Colour World
Shanmukha Colour World is a super stockist to Ultramarine Pigments Ltd. For the state of Telangana dealing in inorganic pigments and surfactants.
VBS Industries
VBS Industries manufacturers GI Fencing mesh (link and welded) and GI Barbed Wire with more than 3,500 Metric tons of production capacity per year. The company’s state of the art manufacturing facility is located at Rakamcherla Village near Parigi, Telangana.
VBS Industries LLP
VBS Industries LLP manufactures HB Wire, Mild Steel (MS) Weld Mesh and MS Nails with more than 8,000 Metric tons of production capacity per year. The company’s state of the art manufacturing facility is located at Rakamcherla Village near Parigi, Telangana
VBS Investments
VBS Investments is a SEBI registered Investment Advisory firm dealing in portfolio management, Financial Planning and other Financial services handling retail and corporate clients.
Strategic Services Arm
VBS Investments — Business Services & Brand Management
VBS Investments is a strategic services and financial arm of the VBS Group, a legacy business house with roots dating back to 1948. Within this ecosystem, VBS Investments plays a pivotal role as the group's central business services and brand management company, functioning as a backbone organization that enables the various companies within the VBS Group to focus on their core operational strengths while benefiting from centralized expertise and strategic support.
By centralizing key business functions, VBS Investments creates economies of scale and drives professional management practices across all group companies — allowing the group to operate with the agility of a startup while maintaining the stability of a multi-generation enterprise. In addition to shared services, the company generates revenue through brand licensing and royalty income, owning and managing key intellectual property and brand assets used across the group's businesses.
01
Trademark & IP Management
Manages the registration, protection and renewal of trademarks and intellectual property across the group's brand portfolio, ensuring long-term protection of brand equity and supporting expansion into new markets and product categories.
02
Marketing & Brand Development
Drives marketing strategy and brand positioning for the group's various brands, including brand identity development, advertising support, dealer communication, and long-term brand building initiatives.
03
Accounting & Financial Management
Provides centralized accounting and financial services — bookkeeping, compliance, financial reporting, budgeting, and internal controls — enhancing transparency, efficiency and strategic decision-making.
04
Licensing & Regulatory Support
Assists group businesses with licensing, regulatory approvals and compliance requirements across industries and geographies, ensuring smooth operations and reducing administrative complexity.
Four Generations, One Vision
About the Leadership – VBS Group (V. Balaveeriah and Sons)
Creating a Legacy
In the year 1948, Shri Vattam Balaveeriah garu saw a great opportunity to be a part of the infrastructure boom that newly independent India would be experiencing for the next century. He believed in connecting the big manufacturers from metropolitan cities to the remotest villages of our country to deliver quality material for the last mile as well as create a great opportunity to build a business with high barriers of entry in our then complicated tax regime and lack of strong logistical systems.
His belief, commitment and vision made him start V. Balaveeriah and Sons in 1948 as a company that trades and distributes construction, infrastructure and agriculture related products made primarily from Iron and Steel. His vision to reach and deliver goods to the remotest villages in the Old Nizam area of today’s Telangana, Karnataka and Maharashtra enabled big brands like Asian Paints, Tata Agrico, Tata Steel Etc. to increase their geographical footprint in the most efficient way possible.
For nearly four decades, Balaveeriah garu headed the company and laid a huge platform of opportunity for the next generation of Vattam family to lead the company to greater heights of success and prosperity.
Picking up the Legacy
Shri Vattam Nageshwar Rao garu, the fourth child and third son of Shri Vattam Balaveeriah garu joined V Balaveeriah and Sons at a very young age of 20 handling various verticals of the organization like Iron, Hardware, Paints and Agricultural Tools parallelly. His ability to handle multiple tasks and dealing with multiple people at the same time was his greatest asset and contributions for the company.
Vattam Nageshwar Rao garu’s contributions to the growth and development of the organization are innumerable and some of the important contributions were introducing computers and information technology in operational activities like invoicing and accounting, expanding wholesale, retail and rebranding of paint products vertical, expanding the logistical capacity of the company by setting up two new state of the art warehouses
Nageshwar Rao garu’s vision of making quality products available to consumers at affordable prices laid the foundation stone for our VBS brand of products. He started this with paints and Centering products and the next generation of Vattam family expanded the brand portfolio. His biggest and most cherished contribution to the organization would be his grooming and training of many individuals inside and outside the Vattam family to pursue their entrepreneurial dreams and safeguarding the legacy created by Shri Vattam Balaveeriah garu.
Carrying the Legacy
Vattam Vishwanath
Vattam Vishwanath, the eldest son of Nageshwar Rao garu has been actively involved in the business for more than two decades and has played a vital role in expanding the product portfolio of the company. Shanmukha Colour World was established as a part of the VBS Group to deliver decorative paint products on a retail level exploring new opportunities. He was mainly responsible for the rapid growth the organization saw in TMT and MS Pipes segment.
Vishwanath with a vertical integration vision of the organization, sowed the seed for VBS Industries and VBS Industries LLP expanding the VBS group into manufacturing multiple infrastructure and fencing products. He has been relentlessly working for the organization to achieve upstream vertical integration of manufacturing and downstream vertical integration of distribution network for the organization.
Vattam Srinath
Vattam Srinath, the second son of Nageshwar Rao garu has been actively involved in the business for more than a decade after attaining his BE and MBA degrees. Building on his father’s vision of making quality products available to consumers at affordable prices, he always pushed for adding new products to the VBS brand portfolio. Under his leadership the VBS Brand has a portfolio of more than 50 SKUs as of today
His strong customer relations and marketing acumen took the VBS brand as the top choice of customers seeking quality at affordable prices. He has always taken value for money as the topmost priority metric while taking any decision about VBS Brand products.
Vattam Bhargav
Vattam Bhargav, the youngest son of Nageshwar Rao garu has been actively involved in the business for more than five years after B.Tech, MBA and MS in Business Finance degrees. He worked as a Financial Analyst in the USA for more than four years before joining VBS Group. He has been given the opportunity to bring more digitalization and structuring of the organization to evolve from a family owned business to a corporation under the guidance of his elder brothers.
His approach towards Pre and Post sales activities of the organization intertwined with Human resources has been helpful in expanding the organization’s scale of activity in a very short period. His strong belief in providing best possible quality, service and prices resonates the belief system of his brothers., father and grandfather.
The Gratitude
We would like to thank all our Customers, Suppliers, Employees, Family, Well Wishers and Vendors for being a part of this success story started by Shri Vattam Balaveeriahgaru and celebrating 75 Years of our organization’s establishment.